Ha Nam: The Source of the Inspiring Journey of Simple Decor 🌿

Northern Vietnam is renowned for rich tradition of craft villages, each specializing in unique handicrafts passed down through generations. Ha Nam, located far about 60kms from Hanoi, stands out as a central hub for traditional crafts, including rattan weaving, embroidery, silk weaving, drum making, ceramics, horn and seashell crafts, and stone carving.

Huyen Alice, the daughter in a family with a 5-generation lineage of rattan weavers, grew up immersed in the art of rattan weaving in Ha Nam province. From a young age, she assisted her parents while still going to school. After university, Huyen deepened her skills working for a company and met her husband. Together, they decided to preserve and elevate their craft.

In 2021, Huyen Alice and her husband launched Simple Decor Company, overcoming pandemic challenges with their expertise. Now, Simple Decor is focusing on modernizing traditional crafts by integrating new methods and technologies. Operating workshops in Ha Nam and Nam Dinh, they blend classic craftsmanship with contemporary design in their baskets, furniture, and home decor. Their innovative products are enjoyed globally and continue to expand their reach.

Vision for the Future

A major part of Simple Decor’s vision is to build the largest showroom in Vietnam, located in Ha Nam, the heart of traditional craft villages. This state-of-the-art showroom, designed with full glass walls and abundant natural light, showcase a wide range of artisan products. Clients can visit, view the entire collection, select products for placing orders, making it a comprehensive destination for selecting high-quality handmade goods.

Simple Decor is dedicated to sustainability, using eco-friendly materials and processes. The space is filled with natural elements, creating a serene and inviting atmosphere for visitors. The showroom’s beautiful design, featuring abundant light and glass, enhances the shopping experience, making it a destination in itself.

This showroom aims to be more than just a selling space; it serve as a cultural hub where visitors can experience the rich heritage of Vietnamese craftsmanship. By integrating both traditional and modern designs, Simple Decor seeks to create a unique shopping experience that highlights the beauty and versatility of handmade products.

The impact of Simple Decor extends beyond its products. By creating job opportunities and supporting local artisans, the company contributes to the economic development of Ha Nam and surrounding areas. Their efforts to preserve traditional crafts have also boosted tourism, attracting visitors interested in Vietnam’s cultural heritage.

Simple Decor is committed to fostering a vibrant community by welcoming interns, MBA students, and professionals to visit and work. This initiative provides valuable learning opportunities and promotes the exchange of ideas and innovations in the craft industry. By collaborating with educational institutions, Simple Decor bridges the gap between traditional crafts and contemporary business practices, ensuring the knowledge and skills of artisans are passed down to future generations.

Simple Decor’s commitment to quality and sustainability has not gone unnoticed. The company has received awards for its contributions to the craft industry and its efforts to promote sustainable practices. Their products have been featured in international trade shows, earning praise for their unique designs and exceptional craftsmanship.

Join Us on Our Mission

We invite you to be part of our journey towards a more sustainable and beautiful world. Whether you are a business looking for unique, eco-friendly products or an individual committed to responsible consumption, Simple Decor has something for you.

Explore Partnership Opportunities:

Are you interested in a B2B partnership? Are you looking for a trustful handicraft manufacturer? We are always looking to collaborate with like-minded businesses. Contact us to learn more about our products and discover how we can work together to promote sustainability.

Contact Us:

For inquiries, partnerships, or more information, please reach out to us at:

Email: cs@simpledecor.vn
Phone: +84 989 809 313

Visit Our Website: For more information about our products and our mission, visit https://www.simpledecor.vn.

For more videos of productions, visit: http://www.youtube.com/@SimpleDecorJSC